Why does your business needs its own email address?
An important reason for setting up customized email addresses for your business is the flexibility it gives you. E.g, when choosing your custom email address, you can select email aliases for various departments such as [email protected] or [email protected]. This provides more clarity to your customers when they communicate with you as opposed to sending all communication to one email address.
When you have your own custom email addresses you also have full control over them. E.g. you can easily create new ones or remove inactive ones. When a new employee joins your company, you can easily set up one for him or her and create more custom addresses as you hire more staff.
Lastly, getting a custom email address for your business is important because it makes you and your business more memorable in your customers’ inbox. It helps to build your brand. Imagine your customers getting an email from [email protected] instead of [email protected]. Which email do you think they are most likely to open and respond to?
With [email protected], they instantly remember you and your business and can decide quickly whether they want to communicate with you or not. Today’s customers are always on the go and are usually pressed for time. Therefore, making the best impression whenever you send email communications to their inbox can really give your business a competitive advantage.
- Fully customisable email addresses
- Multiple email addresses
- Add/delete new email addresses when necessary
- Help your business look more professional
Why you should move away from using free email addresses:
Using free email addresses such as Hotmail or gmail could position your business as spam and so your emails may not find their way to your customers. Secondly, having a professional email address helps your business have a professional outlook. Lastly, many organisations are now blocking free email addresses to prevent spam and security threats.Having custom email addresses has very low overheads. It makes perfect sense.